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What is One Youth?

One Youth is a national campaign designed for and with kids in Canada. We are showing that when it comes to our children, better is necessary. More than that, better is possible.

We want every Canadian to know how children and youth are really doing across Canada and we’re using a developmental approach to tackle the inequality challenges that exist.

We’re collecting data, designing solutions and influencing decision-makers. We won’t stop until we become the best country in the world for kids.

Why do we need this campaign?

Canada ranks 25 out of 41 rich countries on overall child and youth well-being, according to UNICEF’s Index of Child Well-being. Our children and youth deserve better!

We have the research and data. Children across the country have been telling us they’re not doing well enough. We haven’t improved our ranking in over a decade. The 2017 UNICEF Report Card revealed that we are not as safe, clean and healthy as some believe.

The evidence has never been more clear. To accelerate progress, we have to tackle inequality, invest earlier in children, and pursue reconciliation.

The Sustainable Development Goals (SDG’s) are a universal call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity. As the world’s largest humanitarian organization for children, we are focusing on targets with the greatest impact on children and youth in high-income countries. UNICEF Canada commits to making Canada the best place in the world for kids to grow up by 2030, aligning our target with the world's ambitious agenda for 2030 and we want all Canadians to join us.

Who is behind One Youth?

One Youth is hosted and powered by UNICEF Canada, but the campaign’s strength comes from our collaborations with researchers, organizations, communities, governments, allies, supporters, influencers, and always children and youth themselves. 

How will One Youth improve the well-being of kids in Canada?

One Youth is structured around three strategic pillarsmeasurement, design and influence.

Measuring Success

Canada’s wealth is steadily increasing, but progress for children is not. That’s why One Youth is challenging Canada to rethink how it measures success.

Click here to read more on how we are creating the first national Canadian Child and Youth Well-being Index

Designing Solutions

The first step is measuring the challenge. The second is designing the solutions.

One Youth has established a Design Studio. We’re bringing together Canadians, including children and youth, to experiment and address Canada’s lagging indicators on child well-being.

Click here to learn more on how the Design Studio operates

Influencing Change

If Canada is going to improve the state of its children, all its citizens need to get involved.

When we talk and debate, we can find ways to unite. Together, we can do what we need to for the rights, needs and dreams of Canada’s children and youth.

Click here to see more about the campaign

Who can be involved in One Youth?

Everyone can be involved in One Youth. Individuals, governments, organizations, the private sector, and civil society can all join the campaign and work for improved child and youth well-being. Join us to commit to Canadian kids.

Click here to take Action

What can you do?

UNICEF Canada has been advocating on behalf of Canadian children and youth since 1989, but societal change requires a broad movement and others to join us.

Becoming the best place in the world for children and youth will require all of us working together to amplify the voice of children and youth, advocate for public policies for and increased investment in children. We play a fundamental role – individually and collectively

One Youth is your opportunity to join us in our commitment to improving well-being for every child in Canada.  Ways you can join us on this ambitious journey:

  • Take action. Visit this page to discover the many ways you can join the One Youth campaign.
  • Spark a conversation. Share our data, research and blogs on child and youth well-being in your networks. Use the hashtag #OneYouth to share your stories on social media. Help us make child and youth well-being an election issue – every election.
  • Inform the future. Help us imagine the possibilities for the future of childhood in Canada. Contribute to our Generation2030 Foresight work. 
  • Engage your organization. Commit to a child- and youth-centered vision in your organizational plans. Engage children and youth in your decision-making.
  • Design solutions. Use our Youth Centered Design Toolkit to help teams of colleagues, youth, families or partners explore solutions together.
  • Invest in progress. Finance solutions identified through design challenges and prototyping. To learn how to become a multi-year partner email us at oneyouth@unicef.ca 

Visit our action page to know more about what you can do

How does UNICEF support kids in Canada?

Since 1989, UNICEF has been working on initiatives for the well-being of Canadian children. We have supported educational and engagement projects in schools, and we have been advocating for public policies that are good for kids as and monitoring how Canada is doing kids.  While we do not implement direct programming in Canada, we work closely with organizations across the country that are doing amazing work.  We need multiple approaches to improve the lives of Canadian children and youth and appreciate all organizations committed to doing that work.

How is One Youth funded?

One Youth receives generous support from Canadian foundations and corporations committed to the well-being of Canadian kids.  We also commit a portion of our own resources to support this critical work.  UNICEF is dedicated to the well-being of all children, no matter where they call home.  We work for every child.

Were celebrities paid for this campaign?

All of the celebrities participating in this campaign donated their time for Canadian kids.  The campaign was also developed pro bono, ensuring we can maximize the resource we are committing to Canadian kids.

If you still have more questions, comments or suggestions after going through this website, write us.